APHRODITE.
APHRODITE
BRANDING
A Simplicity-Driven Path to Elevate Your Brand, Whether You're Launching a New Venture or Transforming Your Existing Identity.
We are here to support your every need!
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MEET THE FOUNDER:
“Hi! My name is Olivia, and I started Aphrodite Art Co. I have always been really passionate about art, and spending my free time creating.
I have a history in Marketing, but really my favorite part was always building and designing brand concepts.
I am now pursuing this passion full-time, it’s what excites and fuels me the most. There is no greater reward to me than making someone's vision come to life for their brand.
The reason I concluded on the name “Aphrodite” is because Aphrodite was the Greek goddess of love and beauty.
That is exactly what I want to encompass with my design services, I want to visually up-level the beauty of your branding, and love the end product.
At the heart of my branding approach is a commitment to listening. I believe that understanding your vision is the cornerstone of creating the brand you've always dreamed of.
I take the time to truly hear your aspirations for your company and work diligently to design a brand that aligns perfectly with your goals.
LOGOS
PRIMARY LOGO
Our primary logo services serves as the foundation of your brand's visual identity and should take precedence in all brand applications. We blend creativity, strategy, and a deep understanding of your brand's essence to design a logo that not only captures your unique story but also resonates with your target audience. Our goal is to create a logo that stands the test of time, fostering brand recognition and trust. Let us breathe life into your brand through a captivating, memorable, and versatile logo that sets you apart in a crowded market.
SECONDARY LOGO
Our secondary logo design service is your key to expanding your brand's reach across various platforms and merchandise. This is a slight adaptation of the primary logo, typically employed in instances where the primary logo may not seamlessly fit within a specific layout. We specialize in creating secondary logos that maintain the essence of your brand while adapting seamlessly to the demands of social media profiles, promotional materials, and merchandise. These alternate logos are designed with flexibility in mind, ensuring they look stunning whether scaled down or scaled up.
WORDMARK LOGO
A wordmark logo is a brand emblem that exclusively features the company's name, often presented in a carefully selected typographic style or custom font. It relies on the uniqueness and aesthetics of the typography to establish a distinct and memorable visual identity. Wordmarks are particularly powerful when you want your brand's name to stand alone and represent your identity with elegance and impact.
SUBMARK LOGO
Our submark logo design service focuses on the smallest and most intricate aspect of your brand's visual identity. Derived from the primary logo, it’s purposefully designed for situations where space is at a premium. These submarks are elegantly minimalistic yet brimming with significance. Our submark logos are designed to leave a lasting impression, even in the most compact forms. Discover the art of understated elegance with submarks that embody your brand's essence in the tiniest of spaces.
LOGOMARK LOGO
A logomark, often referred to as a symbol or icon, is a visual element that represents a brand without the inclusion of the brand name. It can take the form of a simple shape, a combination of shapes, or abstract designs, serving as a visual embodiment of the brand's essence.
FULL LOGO SUITE
Our comprehensive logo suite package encompasses all the logo variations discussed above. It entails the creation of at least 5-6 unique logos, each meticulously designed to form a complete and effective suite. These distinct logo variations collectively constitute a brand's visual identity. Each logo serves a distinct purpose and is strategically applied in various contexts to ensure consistent and impactful brand recognition.
EXAMPLES WITH OUR BRAND LOGOS:
PRIMARY LOGO
SECONDARY LOGO
WORDMARK LOGO
LOGOMARK
SUBMARK
COLORS
Our color palette design service is the foundation of a cohesive and impactful brand identity. We meticulously curate a set of colors that resonate with your brand's personality and message. With Hex, RGB, and HSL values specified, our palettes ensure consistency across all digital and print media with user ease. Elevate your brand's aesthetics and convey its essence through a thoughtfully designed color palette that speaks volumes about your uniqueness and style.
FONTS
Our brand typeface service is a meticulous exploration of fonts to define your brand's voice and style. We understand that typography is the silent storyteller, and we take the time and care to research and select fonts that best represent your brand. Our curated collection typically includes four main fonts, each serving a unique purpose in your brand's visual communication. Let us help you convey your brand's essence through the power of typography.
Our supporting graphics design service is dedicated to crafting small yet powerful visual representations of your brand's identity. These simple, memorable icons are versatile and perfect for use on social media profiles, websites, business cards, and more. Each icon is thoughtfully designed to encapsulate the essence and values of your brand, making it instantly recognizable to your audience. Elevate your brand's visibility and recognition with these impactful, compact symbols that speak volumes about your brand's image. Our package includes 5-10 icons.
PATTERNS
Our repeating pattern design service adds a dynamic and captivating dimension to your brand's visual identity. These patterns, carefully crafted with an eye for detail, seamlessly incorporate your brand icons and other elements. They are versatile and can be scaled up for headers, banners, product packaging, merchandise, and more. Transform your brand's presence with patterns that can be blown up to any size while maintaining its captivating appeal. Our package includes 5-10 color variations.
SUPPORTING GRAPHICS
FULL BRAND OPTIONS
DESIGN PROCESS:
- DISCOVERY
Before the creative journey begins, we delve into a thorough discovery phase to uncover the essence of your brand. We get to the heart of what makes your brand unique through in-depth conversations, research, and a keen understanding of your vision. This crucial step forms the foundation upon which every design decision is built, ensuring that the final product perfectly encapsulates your brand's identity and objectives.
2. DESIGN
With insights gathered during the discovery phase, we embark on the creative design process. This is where your brand's personality comes to life visually. We combine creativity, innovation, and strategy to craft compelling visual elements, from logos and color palettes to typography and brand icons. Every design choice is meticulously made to resonate with your audience and convey your brand's message effectively.
3. FEEDBACK
Collaboration is key in our design process. We value your input and feedback at every stage. We present our design concepts and invite your thoughts, ensuring that the creative direction aligns with your vision. Your feedback guides our revisions and refinements, ultimately resulting in a design that not only meets but exceeds your expectations. It's a collaborative journey where your voice matters.
4. FINALIZE
We provide you with a comprehensive package, including logos, color palettes, typefaces, brand icons, and more, depending on your chosen services. Our goal is to ensure that the transition from design to implementation is seamless. With your brand assets in hand, you're equipped to confidently launch your brand or incorporate the designs into your existing brand materials, ready to make a memorable impression in the market.
GALLERY:
Below are our recent client Brand designs, and mock branding packages. Please reach out if you have any questions!
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SECONDARY
LOGO
MAIN
LOGO
MORE TO COME!
TESTIMONIALS
“WORKING WITH OLIVIA WAS A 12 OUT OF 10 EXPERIENCE. OLIVIA HAS A TALENT FOR BRINGING YOUR VISION TO LIFE, BUT MAKING IT EVEN BETTER THAN YOU IMAGINED! SHE MADE THE TASK OF BRANDING MY COMPANY EXCITING, FUN, AND VERY EASY. I WOULD HIGHLY RECOMMEND OLIVIA TO HELP WITH ALL OF YOUR BRANDING AND GRAPHIC DESIGN NEEDS!”
-Lauren M. 11:11 Affairs
"I CAN'T EXPRESS HOW THRILLED I AM WITH THE TRANSFORMATION OF 'SWEET TREATS BY AVA' THANKS TO APHRODITE’S BRANDING TEAM. FROM OUR FIRST CONVERSATION, THEY SHOWED A DEEP UNDERSTANDING OF MY VISION AND PASSION FOR BAKING. THE ENTIRE REBRANDING PROCESS WAS SMOOTH AND ENGAGING. THEY LISTENED TO MY IDEAS, PROVIDED VALUABLE INSIGHTS, AND BROUGHT MY BRAND TO LIFE IN WAYS I COULDN'T HAVE IMAGINED. THE NEW LOGO, COLOR PALETTE, AND PACKAGING DESIGNS PERFECTLY CAPTURE THE WHIMSY AND DELICIOUSNESS OF MY TREATS. WORKING WITH THEM WAS AN ABSOLUTE DELIGHT, AND I NOW HAVE A BRAND THAT NOT ONLY STANDS OUT BUT ALSO RESONATES WITH MY CUSTOMERS. THANK YOU FOR MAKING 'SWEET TREATS BY AVA' SWEETER THAN EVER!"
-Ava, Sweet Treats by Ava
"I COULDN'T BE HAPPIER WITH THE BRANDING EXPERIENCE I HAD WITH THIS TEAM FOR 'THE SMALL MAGIC.' AS AN INDEPENDENT WRITER, I NEEDED AN IMAGE THAT REFLECTED THE ESSENCE OF MY STORYTELLING. FROM THE START, THEY TOOK THE TIME TO UNDERSTAND MY UNIQUE STYLE AND THE MAGIC I WANTED TO CONVEY THROUGH MY WORK. THE RESULT WAS BEYOND MY EXPECTATIONS. THEIR ATTENTION TO DETAIL AND CREATIVITY ARE TRULY COMMENDABLE. THANKS TO THEIR WORK, MY BRAND NOW HAS A DISTINCT IDENTITY THAT RESONATES WITH MY READERS. I HIGHLY RECOMMEND THEIR SERVICES TO ANY FELLOW CREATIVES LOOKING TO ELEVATE THEIR BRAND. IT WAS A TRULY MAGICAL EXPERIENCE!"
-Maria, The Small Magic
PRICING
** The below prices include 3-5 edits depending on your project size. After, edits move to $30/ hour per extra work.**
PRIMARY LOGO - $350
SECONDARY LOGO - $200
WORDMARK LOGO - $100
SUBMARK - $100
LOGOMARK - $100
FULL LOGO SUITE - $700
COLOR PALETTE - $100
TYPEFACE - $200
SUPPORTING GRAPHICS - $150
PATTERN - $100
MERCHANDISE DESIGN - $150
INSTAGRAM FEED LAYOUT - $250
BUSINESS CARD DESIGN - $100
BRAND MOODBOARD - $1,200
FULL BRAND GUIDE - $1,600
Please reach out if you have any questions!
